About Us

About Robin Morrison

With more than 40 years of healthcare experience, Robin Morrison has built a reputation for helping healthcare organizations improve operations, strengthen their brand, and deliver exceptional patient experiences. As the founder of Surgery Center Solutions, Robin combines decades of hands-on experience with a practical, results-driven approach to support ambulatory surgery centers across the United States.

Unlike companies that simply sell products, Robin works alongside surgery center administrators, physicians, and leadership teams to understand their unique needs and provide customized solutions that enhance efficiency, improve communication, and create a professional, consistent patient experience.

Surgery Center Solutions is a national resource serving surgery centers of every size—from newly developed ambulatory surgery centers to large, multi-specialty organizations. We provide professionally designed forms, patient education materials, signage, marketing collateral, promotional products, branding, and operational resources that help surgery centers operate more effectively while presenting a polished, professional image.

Robin's background spans virtually every aspect of healthcare marketing, operations, business development, and practice management. Having worked directly with hundreds of healthcare organizations throughout her career, she understands the day-to-day challenges surgery centers face and believes that every solution should be practical, compliant, cost-effective, and easy to implement.

Our philosophy is simple: we believe every surgery center deserves a trusted partner who understands the healthcare industry—not just a supplier. Whether you're opening a new facility, refreshing your brand, updating patient forms, or looking for marketing resources to

About Patricia Keenan, RN, CASC, CPHRM

With more than 20 years of experience as an Ambulatory Surgery Center (ASC) Administrator, Patricia Keenan, RN, CASC, CPHRM, is a respected leader in surgery center operations, regulatory compliance, accreditation, and risk management. Her extensive hands-on experience enables her to help surgery centers build efficient, compliant, and high-performing organizations that deliver exceptional patient care.

Patricia has successfully guided ambulatory surgery centers through the complexities of AAAHC and Joint Commission accreditation, helping facilities establish best practices, maintain regulatory compliance, and prepare confidently for surveys. Her practical, collaborative approach ensures that surgery centers not only meet accreditation standards but also develop operational systems that support long-term success.

In addition to accreditation and compliance, Patricia specializes in ASC management, risk management, staffing optimization, workflow improvement, and cost control. She understands the unique challenges surgery centers face and works closely with leadership teams to identify opportunities for increased efficiency, enhanced patient safety, and improved financial performance.

As a Certified Administrator Surgery Center (CASC) and Certified Professional in Healthcare Risk Management (CPHRM), Patricia brings both clinical expertise and operational insight to every project. Her commitment to excellence, attention to detail, and passion for helping surgery centers thrive make her a trusted resource for facilities of all sizes across the country.

Whether assisting with accreditation readiness, operational improvements, regulatory compliance, or strategic planning, Patricia is dedicated to helping surgery centers achieve excellence while delivering outstanding care to every patient.